Red Queens Increasing Returns

Red Queens and Increasing Returns

I wanted to see the movie, “Paycheck” and I could not rent it from Redbox, or from a video store,  The Video rental stores are few and far between. Not so long ago there was a movie rental store on every corner.  Now there is a Redbox at many store locations.  The problem with the Redbox is that there are not that many options.  I had the rent the movie online from Amazon.  The Red Queens according to Thornburg are technologies that develop from competition of running in place without going anywhere, such as the Red Queen in Alice and Wonderland.  In this case video rental from a video store or video purchase seen to be going nowhere since options are limited.  The competition resulting from the competition of these two sources are rental by digital sources of unlimited options such as Amazon digital rental with thousands of options. This is video on Demand and this is in McLuhan’s  fourth tetrad in that it returns the video rental of the neighborhood video store in a digital format. The digital format for renting movies has become common place and does replace big video rental chains such as Bock Buster and Family Video Stores. According to Anderson this is the fourth stage of technology development.

http://www.ted.com/talks/chris_anderson_of_wired_on_tech_s_long_tail

Commented to: http://robinsjourneyintoeductionaltechnology.blogspot.com/2014/11/red-queens-and-increasing-returns.html?showComment=1415331144228#c8514758862563631230

http://cottrellsidblog.blogspot.com/2014/10/obsolete-and-emerging-technologies.html?showComment=1415331530789#c1522328158792493315

Resources

Anderson, C. (2004). Chris Anderson of Wired on tech’s long tail [Video]. Retrieved from http://www.ted.com/talks/chris_anderson_of_wired_on_tech_s_long_tail.html

Thornburg, D. (2008c). Red Queens, butterflies, and strange attractors: Imperfect lenses into emergent technologies. Lake Barrington, IL: Thornburg Center for Space Exploration.